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Posts Tagged ‘Communications’

Perhaps, today’s sophisticated technologies sometimes feel too real and immediate? Heightened reality is not necessarily what we want in our communications nor does it automatically provide strong social presence.

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Avatars dancing
Social Presence Theory (SPT) was developed by the social psychologist John Short (1976). He conducted examinations of different media to see to what extent users experienced each other as ‘real’ people (rather than just vague presences) at the other end of impersonal communication devices.
The intensity of our sense of the social presence of others [...]

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